INTO THE PIXEL | SAN FRANCISCO
an exhibition of the art of the video game

march 11, 2010 | hotel des arts | 447 bush at grant | 6 pm - 10 pm

CRATIVE CONSULTANT WHARTON GRAPHIC DESIGNER PRODUCER

INTO THE PIXEL, the world's only exhibition that brings together experts from both the fine art establishment and the interactive entertainment industry to explore the art of the video game, opens at the Hotel des Arts in San Francisco on March 11, 2010.

Now in its seventh year, Into the Pixel (ITP) is the one annual opportunity for published computer and video game artists to be recognized by renowned fine art experts, the art-loving public and by their peers in the video game industry. Each year Into the Pixel convenes a jury of world-renowned museum curators, gallerists, educators, artists and interactive entertainment art veterans to review the art submitted by video game artists from all over the world. Only 16 pieces are selected by the jury to be printed by a master printer, framed, and hung in the ITP gallery, which then travels around the US and abroad.

Into the Pixel was created by the Entertainment Software Association (ESA), the Academy of Interactive Arts & Sciences (AIAS) and the Prints and Drawings Council of the Los Angeles County Museum of Art (LACMA).

"As an art historian and museum curator for traditional prints and drawings, Into the Pixel has been something of a revelation to me,” said Louis Marchesano, Into the Pixel co-lead juror and curator of prints and drawings at the Getty Research Institute. “What I’ve found is that the artistic quality of some of these images is sometimes poetic, sometimes nostalgic, and sometimes downright brilliant.”

“LTL PRINTS created and donated a collection of giant custom wall graphics for the Into the Pixel exhibition at the Hotel des Arts, featuring the winning entries from the 2009 Into the Pixel collection,” according to Kendall Schoenrock, CEO of LTL PRINTS, a startup company from Philadelphia. “The giant wall murals we created for Into the Pixel are custom-sized for the walls on the main floor and lobby of the Hotel des Arts in San Francisco, and the artwork is simply astounding.”

“We are absolutely honored to work with the Entertainment Software Association, the Academy of Interactive Arts & Sciences, and the Prints and Drawings Council of the Los Angeles County Museum of Art to bring this amazing exhibition to San Francisco during the Game Developers Conference.”

“Each print is an icon of our industry’s artistic achievement. The ESA is proud to help bring ITP to the Game Developers Conference,” according to Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade association that represents U.S. computer and video game publishers. “ITP is a forceful reminder of the powerful and compelling art that our industry’s storytellers, creators, and innovators develop.”

INTO THE PIXEL @ HOTEL DES ARTS
THIS THURSDAY!

rsvp via facebook

additional information:


INTO THE PIXEL WEBSITE
www.intothepixel.com

GamePron: Get INTO THE PIXEL at GDC
www.gamepron.com

Destructoid: Into the Pixel Art Show
www.destructoid.com

LTL PRINTS: Into the Pixel - An Exhibition of the Art of the Video Game
www.ltlprints.com

Full Press Release
http://pitch.pe/48912

THE VIDEO GAME ART SHOW

march 11, 2010 | hotel des arts | 447 bush at grant | 6 pm - 10 pm

The INTO THE PIXEL exhibition will fill the lobby and main floor of the Hotel des Arts.

The remaining four floors of the Hotel des Arts will be filled with 'artwork from and inspired by video games', and we have partnered with some amazing artists and galleries to create an uprecedented exhibition.

Our first VIDEO GAME ART SHOW opened in San Francisco 5 years ago (March 10, 2005), and we figured it was time for another one! CHRISTINA M. SAMAL DJ SAMALA CHRIS SAMALA

GIANT ROBOT | START SOMA | GALLERY 1988 | PROJECT ONE | SUPER 7
3 FISH STUDIOS | SANFRANPSYCHO | NEMOMATIC | LTL PRINTS

the entire fourth floor of THE VIDEO GAME ART SHOW showcases
THE ARTWORK OF DANTE'S INFERNO

courtesy of VISCERAL GAMES / EA

We just realized that this is also the SEVENTH anniversary of our first START SOMA art show in San Francisco....

which all started in 2003, in a SOMA living room!

SAN FRANCISCO CHRONICLE: ARTISTS, COLLECTORS UNITE AT START SOMA
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/03/28/WB30657.DTL

SF WEEKLY: GRAFFITI AND FASHION RING IN START SOMA'S NEW LOCATION
http://www.sfweekly.com/2003-04-16/calendar/street-smarts/

http://www.LTLprints.com/
VideoGameArtShow

premium wall graphics now available for
some of the artwork in THE VIDEO GAME ART SHOW
from $14.95 (laptop-sized) to $149.95 (seven feet tall)

LTL PRINTS AFTERPARTY

immediately following
INTO THE PIXEL / THE VIDEO GAME ART SHOW

march 11, 2010 | 10 pm - late